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Tourism Marketing Devashish Dasgupta

Tourism Marketing

Devashish Dasgupta

Published July 23rd 2010
ISBN :
Kindle Edition
300 pages
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 About the Book 

The tourism industry in India is one of them most profitable industries in the country and contributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly.MoreThe tourism industry in India is one of them most profitable industries in the country and contributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly. Almost 20 million people are now working in the Indias tourism industry. Indias tourism is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists. Tourism Marketing is first of its kind in the market and no other book deals with the subject so exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.