|About the Book|
Do you know all the hidden secrets that exist in the retail automobile business?If curiosity about the inner-most workings of the car biz has gotten the best of you or you are in immediate need of some money-saving tips on buying, leasing, sellingMoreDo you know all the hidden secrets that exist in the retail automobile business?If curiosity about the inner-most workings of the car biz has gotten the best of you or you are in immediate need of some money-saving tips on buying, leasing, selling or servicing a car or truck, then please use this book to prepare you for your next experience.For over 100 years, the automotive purchase experience has been a source of anxiety and discomfort to the consumer. That unfortunate circumstance was the motivating factor that caused us to write this book and to address those topics which we believe, will offer the most practical value, get some much needed information out in the open, correct some common misunderstandings and, explain those industry practices which seem to suffer most from the publics misconceptions.The majority of questions in this book will be answered from the consumers perspective. We also believe that folks in the auto industry will find this book to be useful and informative text .We can make that last statement because, until the auto buying public is comfortably acquainted with the industrys practices AND, the industry recognizes that an educated consumer is its best asset, were all destined to suffer from the anxiety, distrust, suspicion and sense of inequality thats been welded onto buying, selling and servicing a car.This book is, by many measures, the first attempt to inform the consuming public of the elements associated with the automobile industry. We have accumulated over 40 years of experience in the auto industry and determined that responding to the many questions commonly asked by automotive consumers is a public service long overdue.We attempt to answer each of the following questions and many others:WHAT SHOULD MOTIVATE ME WHEN MAKING A VEHICLE PURCHASE DECISION?HOW CAN I BE SURE IM MAKING A GOOD VALUE DECISION?ARE FEMALE AUTO BUYERS & SERVICE CUSTOMERS TREATED DIFFERENTLY?HOW DO I BETTER UNDERSTAND THE SALES PROCESS AT A DEALERSHIP?WHATS IMPORTANT ABOUT A TEST DRIVE?HOW MUCH PROFIT IS REASONABLE FOR A DEALERSHIP TO MAKE ON MY PURCHASE?WHAT DO I NEED TO KNOW ABOUT BUYING A USED VEHICLE?HOW DO I KNOW WHAT MY VEHICLE IS WORTH WHEN I TRADE IT IN?WHAT HAPPENS WHEN I HAVE MY VEHICLE SERVICED?HOW CAN I BE SURE THAT THE REPAIRS PERFORMED BY THE SERVICE DEPARTMENT WERE NECESSARY?